Background and Client Requests

The client is an electric city bus manufacturer and has requested for a turnaround plan for the worsening profitability of their electric bus business and a new business item that can enable their sustainable growth.

Key To Way’s Approach

Key To Way performed seven major activities in order to address the client’s request:

• Analysis of the eco-friendly vehicle market and technology trends including electric buses

• Establish an electric city bus business strategy to counter the Chinese companies entering the Korean market

• Establish strategies for a special-purpose bus business in addition to electric city buses

• Establish a strategy for a commercial vehicle business for trucks (excluding buses) , and a business for chargers and Battery-as-a-service

• Perform economy analyses for the abovementioned businesses

• Provide quality improvement and strategic purchasing plans for sustainable growth

Outcome

• Based on Key To Way’s consulting, the client is working on an electric bus-oriented turnaround and is considering acquiring quality capabilities and introducing strategic purchasing practices.