Background and Client Requests

As a leading cosmetics company in Asia, our client has recognized the need to innovate the ways they work in response to the recent internal and external business environmental changes. They requested for internalization of the ‘Design Thinking' methodology to create new values through adopting new ways of thinking. The goal of the project was to lead employees to understand their customers in-depth and develop new and improved products through with Design Thinking, empowering the organization to break with tradition and move further to become a global leader in the cosmetics industry.

Key To Way’s Approaches

Key To Way has offered the following services for implementing the Design Thinking methodology as new ways of working:

• Run pilots with several units to test suitability and spread to the entire organization

• Organize the Design Thinking workshops to generate the best optimal solutions for each business unit

• Capture benchmarking aspects and best practices from other industries that are applicable to the cosmetics product/service(s)

• Guide employees to establish a process to develop business models solely from the customers’ perspectives

• Gather and organize the outputs from each phase of the Design Thinking workshops

Outcome

• Key To Way successfully conducted several pilots with sales and marketing units and spread to the entire organization of the client company, resulting that the most of its employees have hands-on experience of the Design Thinking methodology as the new ways of working