Background and Client Requests

The client is a leading company in the domestic automotive exterior and interior materials industry that was renowned for installing the latest facilities and equipment for the first time in the industry. They have actively strived to diversify their portfolio with products like carpet, luggage trim, wheel guard, under cover and more. However, due to the recent internal and external changes in the automotive business landscape, it has become inevitable to discover new business opportunities for sustainable growth. Accordingly, the client planned a pharmaceutical Business for new growth engine and request Key To Way to formulate a business model and a detailed business plan.

Key To Way’s Approach

Key To Way offered the following five services to meet the client’s requests:

• Establish a business model suitable to the client’s key competencies and current new pharmaceutical Business trends

• Competitor analysis by product pipeline, target market size calculation (USA, Europe, Japan, ROW), pricing, etc.

• Detailed business modelling by value chain stage related to ovarian cancer treatment business (highest priority)

• Create financial forecasts, financing plans, organizational structure for business execution

• Established a medium and long-term roadmap (in terms of pipeline, target market, network)

Outcome

• The client has used the business model and plan created by Key To Way as investor relations and explanatory material to communicate with various stakeholders and as a guide to execute their business plan.