Domestic broadcasting company,
As of subsidiary acquisition, analysis of business feasibility discovery of promising business items

Background and Client Requests

In line with the relocation of the broadcasting center at the group level, Client was seeking to acquire subsidiary transmission agency business and find new business items. The relocation of the broadcasting center is under way due to the decision of the group, which has the best position in Korea in the media sector. As of 2021, we need various additional and new services to attract customers and strengthen client competitiveness.

Key To Way’s Approach

According to the client's request, Key To Way successfully carried out the project by 4 major activities

  • Analysis of the internal and external environment, risk analysis, and implications, including matters related to broadcasting;

  • Analysis of the business feasibility of transmission agency projects based on the relocation of broadcasting centers and the expansion of customers (plan);

  • Analysis of third-party media business drives defines the role and topology of Client companies within the group's media-related companies and functions.

  • Suggestion of new business items based on media and ICT trends

Outcome

  • Based on Key To Way's consultation results, Client is considering promoting new business and transmission agency business.