Background and Client Requests

The role and effectiveness of tangible and super tangible content is expected to play a significant role in various industries and make an even greater impact when applied to education industry. Business and development projects regarding tangible educational content are being pursued by the government in preparation for the 5G era. The client, participating in this project, requested to develop policies and tasks to appropriately utilize tangible content for education.

Key To Way’s Approach

Key To Way carried out four major steps to address the client’s requests:

• Categorized tangible and super tangible content types, and provided analysis of content type characteristics

• Researched and analyzed global and domestic cases related to tangible and super tangible content

• Analyzed the changes in the value chain of tangible and super tangible content affected by the commercialization of 5G

• Analyzed the weaknesses in the Korean value chain of tangible and super tangible content

Outcome

• Suggested an industry outlook for tangible and super tangible content and proposed practical ways of utilization in the education industry

• Advised on policy directions as well as on support programs regarding the content’s development, production and utilization methods

• Provided strategic advice to compensate for the weaknesses in the value chain for developing and producing tangible content for K-12 education