Background and Client Requests

Recently, Client company has been facing issues with a decline in new power plant design projects due to government policy restrictions and a continuous decrease in design unit prices, resulting in a deterioration of their revenue structure. Therefore, they approached Key To Way to explore new market entry strategies to shift away from their vulnerable existing business model and towards a new business area that can generate stable revenue.

Key To Way’s Approach

In response to Client's request, Key To Way conducted 3 main activities.

• Market Analysis

  - Defining the scope of the new business

  - Conducting a basic market research for the new business

• Competitive Analysis:

  - Researching domestic and international competitors(major players, unique solution features, pricing, etc.)

• Establishing the Basis for Market Entry:

  - Providing a hypothetical strategic direction for entering the design solution market

Outcome

Based on the consulting results from Key To Way, Client has established a direction for entering the design solution market, and has also restricted new hires while developing improvement plans for their work processes to overcome their lack of experience in related tasks.