Background and Client Requests

Compared to other competitors, the client company lacked original killer content that could drive profits such as advertising sales. However, it was necessary to establish a strategy for producing killer entertainment programs and enhance profit-making capabilities based on the success formula of related contents as it achieved remarkable results in terms of "audience" and "controversy" through its original content broadcast in collaboration with other channels. The customer commissioned Key To Way to the project to review the strategic direction of future entertainment program production.

Key To Way’s Approach

In response to Client's request, Key To Way conducted 2 main activities.

• Key achievements analysis:

  - Internal original performance comparison

  - Analysis of viewership/controversy by episode

  - Analysis of general advertising effectiveness

  - Advertiser satisfaction and perception survey

• Deriving the strategic direction of entertainment production based on defining key success levers and pain points:

  - Analyzing the differentiation from existing entertainment content

  - Analyzing viewers' and competitors' responses

  - Analyzing internal success factors

  - Identifying unmet needs and expansion considerations for existing Original Content

  - Identifying areas for improving internal processes

  - Identifying additional areas for revenue expansion

  - Implications for future entertainment content production

Outcome

Based on Key To Way's consulting and analysis results, they provided Client with the strategic direction for their future entertainment production. Consequently, Client shared the consulting results with their entire workforce through a company-wide workshop.