Background and Client Requests

Recently, Client has achieved steady growth and secured a leading position within the group through sales focused on advertising efficiency. However, with the recent expansion of investment and production in original content, it has become necessary to go beyond efficiency and make a leap towards content sales. For this reason, Client has requested that Key To Way conduct a diagnosis of their current sales capabilities and provide improvement plans in order to make a leap towards content sales.

Key To Way’s Approach

In response to Client's request, Key To Way conducted 3 main activities.

• Quick review of the market status, including the size and status of the broadcasting advertising market, competitive positioning, and customer analysis

• Diagnosis of sales capabilities

• Identification of sales issues and presentation of improvement plans.
  

Outcome

Based on Key To Way's consulting results, Client is pursuing group responses and detailed strategies.