Background and Client Requests

The client has achieved significant growth with the recent growth of the energy-based beauty and medical device market, but there was a lack of long-term strategies and supporting systems. Therefore, the client requested Key To Way to establish a long-term strategy with the goal of diagnosing business competitiveness through market analysis, setting a long-term business vision and direction to respond to future changes, and establishing a management system for strategy, personnel, and NPD.

Key To Way’s Approach

In response to Client's request, Key To Way conducted 3 main activities.

• Diagnosis and issue identification:

  - Outside-In diagnosis

  - Inside-Out diagnosis

• Setting strategy direction and vision:

  - Deriving strategy direction

  - Setting vision and objectives

• Establishing a long-term strategy:

  - Establishing tasks and execution roadmap

  - Establishing a management system

  - Supporting the enhancement of short-term task execution capabilities

Outcome

Based on the advisory results from Key To Way, the client established a personnel system reorganization and a WBS system for NPD processes shared throughout the organization. The client also shared the results of the consulting through a workshop.