Asia Business Center, Vietnam Specialist
유영국 / Young-kuk Yu
Yoo Young-kuk is a Vietnam market expert with 14 years of experience in Vietnam, having overseen sales and marketing for luxury skincare brand Sulwhasoo and premium brand Laneige at AmorePacific's Vietnam subsidiary. He also served as the head of the distribution subsidiary of NICE Group in Vietnam, well-known for its credit rating services, where he engaged in cosmetic brand planning and consulting targeted at local Vietnamese companies.
Based on his hands-on experience in Vietnam, his market analysis books "Why the Vietnamese Market?" and "Vietnam Rising" are considered must-reads among Koreans stationed in Vietnam. He has been writing columns on Vietnam and ASEAN issues, such as "The Vietnam We Don't Know" and "ASEAN: So Close, Yet So Far," for "Weekly Kyunghyang" magazine for four years.
He is a regular guest on popular economic TV shows like "Sampro TV," and has appeared on MBC's "Economy Within Reach with Lee Jin-woo," KBS's "Success Scent with Lee Dae-ho," and SBS's "Midnight Invites," providing commentary on various aspects of Vietnamese politics, economy, and society. Additionally, as a Vietnam expert for Korea Investment Management, he produces YouTube content and provides lectures and consulting on Vietnam market entry to major Korean companies such as Samsung Electronics, Hyundai Motor Company, and LG.