Major Korean Software Company,
Establish Business Strategy for O2O Education Platform

Background and Client Requests

The client requested to establish an O2O education platform based on digital technology for K-12 STEM education. The client requested for strategic plans for the overall business including details about the O2O platform along with an operation plan, financial forecasts and feasibilities.

Key To Way’s Approaches

Key To Way carried out four major steps to address the client’s requests:

  • Researched the use of new technologies in the global education industry

  • Designed an education platform model appropriate for the national educational policies and conditions in Korea

  • Developed an educational service business model using advanced technologies including VR/AR

  • Provided strategy advice on the private investment business and matters on the public value of K-12 education as well as the profitability of the client

Outcome

  • This project was a part of the National Digital Transition Project funded by the National IT Industry Promotion Agency (NIPA) and the results submitted to NIPA by the client received positive feedback.