Domestic broadcasting company,
Value-Up Strategy through External alliance

Background and Client Requests

The client has been growing through their current business model, but they have reached a limit to their continued growth. They have requested Key To Way to develop an inorganic growth strategy for strengthening their existing business capabilities and expanding into related fields.

Key To Way’s Approach

In response to Client's request, Key To Way conducted 4 main activities.

  • Analysis of the limitations of the current business model through an evaluation of past performance

  • Analysis of key competitive dynamics

  • Development of future growth direction through a new business model

  • Identification of short-term implementation plans for each business, such as strategic partnerships and mergers and acquisitions

Outcome

Based on the consulting results from Key To Way, the client is considering pursuing new businesses and a broadcasting agency.